• Diamond Crystal® Salt

  • Diamond Crystal® Salt

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In partnership with our clients at Diamond Crystal® Salt, we helped turn a commodity into a household brand name. Given a small budget, we created a holistic communications strategy to set the brand apart. Thoughtful planning, social media savvy and a comprehensive rebranding effort were among the main ingredients in this successful brand story.


  • Brand Strategy
  • Brand Workshops
  • Content Production
  • Rebranding Initiative
  • Target Audience Development

Communications Planning

  • Data Analytics
  • Strategic Planning

Creative Development

  • Digital and Traditional Media
  • Video


  • Creative Direction
  • Photoshoot Management
  • Production

Social Media

  • Competitive Analysis
  • Content Planning
  • Influencer Marketing
  • Social Media Data Analytics
  • Social Media Strategy and Planning

Website Design

  • Copywriting
  • Persona Development
  • Site Design
  • UX Architecture
  • Wireframes