In partnership with our clients at Diamond Crystal® Salt, we helped turn a commodity into a household brand name. Given a small budget, we created a holistic communications strategy to set the brand apart. Thoughtful planning, social media savvy, and a comprehensive rebranding effort were among the main ingredients in this successful brand story.
Diamond Crystal® Salt
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Brand Strategy
Brand Workshops
Content Production
Rebranding Initiative
Target Audience Development
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Data Analytics
Strategic Planning
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Digital and Traditional Media
Video
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Creative Direction
Photoshoot Management
Production
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Competitive Analysis
Content Planning
Influencer Marketing
Social Media Data Analytics
Social Media Strategy and Planning
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Copywriting
Persona Development
Site Design
UX Architecture
Wireframes