In partnership with our clients at Diamond Crystal® Salt, we helped turn a commodity into a household brand name. Given a small budget, we created a holistic communications strategy to set the brand apart. Thoughtful planning, social media savvy, and a comprehensive rebranding effort were among the main ingredients in this successful brand story.

Diamond Crystal® Salt

    • Brand Strategy

    • Brand Workshops

    • Content Production

    • Rebranding Initiative

    • Target Audience Development

    • Data Analytics

    • Strategic Planning

    • Digital and Traditional Media

    • Video

    • Creative Direction

    • Photoshoot Management

    • Production

    • Competitive Analysis

    • Content Planning

    • Influencer Marketing

    • Social Media Data Analytics

    • Social Media Strategy and Planning

    • Copywriting

    • Persona Development

    • Site Design

    • UX Architecture

    • Wireframes

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pennycake® | A Chick-fil-A original brand

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