Years ago, I was asked by my Starz Media client to provide his team with a point of view on the future of television. Boy, did I get it wrong! Writing from the viewpoint that a proliferation of media choices and trend toward personalized media consumption would only grow, I presented the client with a…
Nearly 20 years after Connection Planning was introduced to the U.S. marketing and media community, it’s time to take stock of the state of the discipline. The earliest developments of Connection Planning can be traced back to the U.K. with Naked and Unity as major influences in the late 1990s. New agency services followed, effectively…
