Consumers crave a simpler life, according to Shar VanBoskirk, Forrester VP and Principal Analyst who recently discussed the future of digital marketing at the Forrester Consumer Marketing Forum 2017 event. I couldn’t agree more. According to Nielsen’s Total Audience Report, “adults 18+ spent over 73.5 billion gross minutes consuming news in an average week.” No…
Entering into social media territory can be an overwhelming experience for a company. As a digital and social media strategist, I see dozens of articles each day reporting on technology innovations, new advertising capabilities and evolving analytics. It’s exhausting. Yet, social media has never been more important for businesses. Nearly every customer that a business…
For the last two years we’ve been seeing countless headlines positioning social shopping as the next big trend. Since shopping capabilities on social media have emerged, it has created buzz and excitement for both consumers and brands. Fast-forward and social shopping today has barely lifted off the ground and is stagnate. We all know that…
