Consumers crave a simpler life, according to Shar VanBoskirk, Forrester VP and Principal Analyst who recently discussed the future of digital marketing at the Forrester Consumer Marketing Forum 2017 event. I couldn’t agree more. According to Nielsen’s Total Audience Report, “adults 18+ spent over 73.5 billion gross minutes consuming news in an average week.” No…
The ad industry is facing a major identity crisis, and it’s not hard to see why. The old-school consumer engagement model has been disrupted by rapid transformation in technology that is forcing unprecedented change for the marketing and communications industry. Advertising is increasingly irrelevant, with ad blockers the norm. Engagement is an overused word, often…
** Update – May 1, 2017: Applications have now closed. Thank you to everyone who submitted applications, we’re excited by the quality of the candidates! We will be reaching out shortly to those who applied. Media Planning Intern Brew: Creative Media is a strategic media agency based in Minneapolis, MN. Brew integrates creativity, strategic planning and objectivity…
A prospective client called today to solve a problem. She was working with an agency tasked with creating a consumer journey map. Her problem? The agency had never done one. Lately I’ve heard a lot about consumer journey maps, which I began utilizing over a decade ago. It’s a tool that helps professional marketers walk…
Years ago, I was asked by my Starz Media client to provide his team with a point of view on the future of television. Boy, did I get it wrong! Writing from the viewpoint that a proliferation of media choices and trend toward personalized media consumption would only grow, I presented the client with a…
Nearly 20 years after Connection Planning was introduced to the U.S. marketing and media community, it’s time to take stock of the state of the discipline. The earliest developments of Connection Planning can be traced back to the U.K. with Naked and Unity as major influences in the late 1990s. New agency services followed, effectively…
