Consumers crave a simpler life, according to Shar VanBoskirk, Forrester VP and Principal Analyst who recently discussed the future of digital marketing at the Forrester Consumer Marketing Forum 2017 event. I couldn’t agree more. According to Nielsen’s Total Audience Report, “adults 18+ spent over 73.5 billion gross minutes consuming news in an average week.” No…
If you live in the Twin Cities, you know we’re graced with two nationally renowned classical music organizations. So when the Saint Paul Chamber Orchestra (SPCO) announced that some of their musicians would assemble at a bar to play a bit of Nielsen and Dvorak, I immediately bought tickets. Icehouse Minneapolis, the industrially chic venue,…
I just broke up with Uber, and I feel great. It’s funny how my emotions surged in this one simple action. Empowered, angry, and quite honestly sad, I said goodbye. My feelings were unlike those I felt passing by Ivanka Trump’s shoes at Nordstrom. Unlike her designer knock-offs, Uber had a place in my life…
