Connection planning today
Nearly 20 years after Connection Planning was introduced to the U.S. marketing and media community, it’s time to take stock of the state of the discipline. The earliest developments…
The glue that holds media plans together
Years ago, I was asked by my Starz Media client to provide his team with a point of view on the future of television. Boy, did I get it wrong! Writing from the…
The promise of social shopping
For the last two years we’ve been seeing countless headlines positioning social shopping as the next big trend. Since shopping capabilities on social media have emerged, it has created buzz and excitement for both consumers and brands. Fast-forward and…
What’s missing in your consumer journey map?
A prospective client called today to solve a problem. She was working with an agency tasked with creating a consumer journey map. Her problem? The agency had…
The secret to social strategy
Entering into social media territory can be an overwhelming experience for a company. As a digital and social media strategist, I see …
What listening to classical music in a bar reminds us about branding
If you live in the Twin Cities, you know we’re graced with two nationally renowned classical music organizations. So when the Saint Paul Chamber Orchestra (SPCO) announced…
Why connection planning matters more than ever
The ad industry is facing a major identity crisis, and it’s not hard to see why. The old-school consumer engagement model has been disrupted by rapid transformation in…
Reaching consumers in the era of “wanting less”
Consumers crave a simpler life, according to Shar VanBoskirk, Forrester VP and Principal Analyst who recently discussed the future of digital marketing at the…
2019 Media Award: Leukemia and Lymphoma Society
We are incredibly proud to accept the 2019 Digital Media Award from the Leukemia & Lymphoma Society. It is an honor to be recognized for our…