• hello.

We are Brew: Creative Media, a Minneapolis-based strategic media agency founded in 2006.

Our mission is to help our clients connect with their best prospects.

At our core, we are planners. Objective planners. We plan for how people use media dynamically for shopping, entertainment and engaging with brands daily. Our strategic planning process applies insights to choreograph the myriad ways people interact and converse with your brand, products and services.

Unburdened by the structure of a traditional agency, we’re uniquely suited to neutrality, creativity and collaboration.

Our services include providing consumer insights, consumer journey mapping, communications planning, media planning and buying, digital and social media. We also provide creative resources for companies seeking to architect dynamic and purposeful cross-media ideas.


meet michelle fitzgerald

communications strategist and principal

For two decades, Michelle Fitzgerald has collaborated with clients and agencies to create strategic media plans and breakthrough campaigns with measurable results.

A connection planning pioneer in the United States, Michelle launched this discipline in 1999 at Fallon Worldwide, where she was the connection planning director.

In 2006, Michelle started Brew: Creative Media with the goal of providing clients with fully integrated, cross-media plans.

Michelle has served as an adjunct professor at the University of St. Thomas, regularly teaching the course Social Media in Advertising and Public Relations. In 2016, she joined the faculty of the University of Minnesota, where she teaches the course Integrating Strategic Communications Across Media in the master’s program.

MVP collaborators

most valuable people

Visionary chief financial officer and behavioral economics guru as a bonus.

Brew’s controller and Chief of Keeping-Financial-Things-in-Order.

Our savvy digital and social media strategy team leader.

A rare combination of business acumen and creative thinking, Eric helps organizations leverage the intersection of two critical business practices: sustainability and marketing.

Social community manager by day, professional master’s in strategic communications by night.

This senior account manager is a killer combination: likable and strategic.

An ambitious project manager with an agenda.

Seriously organized and detail-oriented, this media planner thrives on complexity.

Media buyer who prides herself on winning any negotiation.

Google certified, this search engine marketing expert makes the most of your content.

Resident data-mining analyst, Cody weaves data into insight gold.

You’re sure to recognize the advertising campaigns from this creative director and art director.

A Swiss army knife in the form of a digital and print designer.

We call this web developer our “code-whisperer” because he makes any project sing.

An award-winning creative director and extremely versatile copywriter.

This copywriter brings his elegant, yet simple, voice to big-brain projects.

This UX designer puts the user in every User Experience design.

This motion graphics designer can really make your ideas move.

His tenure in audio and high-tech studio are just a few reasons why we have him on speed dial for our clients who need radio.

A career’s worth of commercial production makes this broadcast producer our resident expert in video production.

The photographer you wished you chose for your last shoot.

Nationally renowned graphic designer who lives and breathes style.

Chef turned food stylist; she travels with a blowtorch.

This front-end developer has a design background that will make you smile.

This technical writer enjoys even the most complicated technical writing projects.

This technical writer has extensive B2B experience across multiple industries.

A primary and secondary researcher, he brings out our inner geek.