• Target

 

To introduce and create brand love for the new Target stores in Alaska and Hawaii, we immersed ourselves in culture. Our strategic planning enabled the retailer to pinpoint cues connecting the stores to the community. This unique and holistic approach informed everything from merchandise, community relations, media, store launches and advertising, to the aloha shirts the employees wear.

 

Communications Strategy

  • Analysis
  • Communications Planning
  • Community Relations Collaboration
  • Environmental Design Collaboration
  • Market Immersion
  • Product Innovation Collaboration

Media Planning

  • Experiential Media
  • In-store
  • Non-traditional Media
  • Traditional and Digital Media Plan