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Connection Planning

Why connection planning matters more than ever

The ad industry is facing a major identity crisis, and it’s not hard to see why. The old-school consumer engagement model has been disrupted by rapid transformation in technology that is forcing unprecedented change for the marketing and communications industry. Advertising is increasingly irrelevant, with ad blockers the norm. Engagement is an overused word, often…

Brew_ClassicalMusic

What listening to classical music in a bar reminds us about branding

If you live in the Twin Cities, you know we’re graced with two nationally renowned classical music organizations. So when the Saint Paul Chamber Orchestra (SPCO) announced that some of their musicians would assemble at a bar to play a bit of Nielsen and Dvorak, I immediately bought tickets. Icehouse Minneapolis, the industrially chic venue,…

Media Intern

Brew is hiring a summer media intern! (Applications now closed)

** Update – May 1, 2017: Applications have now closed. Thank you to everyone who submitted applications, we’re excited by the quality of the candidates! We will be reaching out shortly to those who applied.  Media Planning Intern Brew: Creative Media is a strategic media agency based in Minneapolis, MN. Brew integrates creativity, strategic planning and objectivity…

Blog_Social-Business-Strategy

The secret to social strategy

Entering into social media territory can be an overwhelming experience for a company. As a digital and social media strategist, I see dozens of articles each day reporting on technology innovations, new advertising capabilities and evolving analytics. It’s exhausting. Yet, social media has never been more important for businesses. Nearly every customer that a business…

Brew_ConsumerJourneyMap

What’s missing in your consumer journey map?

A prospective client called today to solve a problem. She was working with an agency tasked with creating a consumer journey map. Her problem? The agency had never done one. Lately I’ve heard a lot about consumer journey maps, which I began utilizing over a decade ago. It’s a tool that helps professional marketers walk…

What brands can learn from Uber

I just broke up with Uber, and I feel great. It’s funny how my emotions surged in this one simple action. Empowered, angry, and quite honestly sad, I said goodbye. My feelings were unlike those I felt passing by Ivanka Trump’s shoes at Nordstrom. Unlike her designer knock-offs, Uber had a place in my life…

Brew_SocialShopping

The promise of social shopping

For the last two years we’ve been seeing countless headlines positioning social shopping as the next big trend. Since shopping capabilities on social media have emerged, it has created buzz and excitement for both consumers and brands. Fast-forward and social shopping today has barely lifted off the ground and is stagnate. We all know that…

Brew_Cross-media

The glue that holds media plans together

Years ago, I was asked by my Starz Media client to provide his team with a point of view on the future of television. Boy, did I get it wrong! Writing from the viewpoint that a proliferation of media choices and trend toward personalized media consumption would only grow, I presented the client with a…

Connection planning today

Nearly 20 years after Connection Planning was introduced to the U.S. marketing and media community, it’s time to take stock of the state of the discipline. The earliest developments of Connection Planning can be traced back to the U.K. with Naked and Unity as major influences in the late 1990s. New agency services followed, effectively…