• hello.


We are Brew: Creative Media, a Minneapolis strategic media agency founded in 2006.

Our mission is to help businesses create mutually rewarding and positive brand experiences for their customers.

At our core, we are planners. Objective planners. We plan for how people use media dynamically for shopping, entertainment and engaging with brands daily. Our strategic planning process applies insights to choreograph the myriad ways people interact and converse with your brand, products and services.

Unburdened by the structure of a traditional agency, we’re uniquely suited to neutrality, creativity and collaboration.

Our specialties include consumer insights, consumer journey mapping, communications planning, user experience design, media planning, social media and providing creative resources for companies seeking to architect dynamic and purposeful cross-media ideas.


meet michelle

communications strategist and principal

For nearly 20 years, Michelle Fitzgerald has collaborated with clients and agencies to create strategic media plans and break-through campaigns with measurable results.

A Connection Planning pioneer in the United States, Michelle helped launch this discipline at Fallon Worldwide in 1999. While at Fallon, she worked on successful brands such as BMW, Citibank, KitchenAid, Lee Jeans, and Nordstrom.

In 2006, Michelle started Brew with the goal of providing agency and client partnerships that lead to integrated, cross-media communications plans. Brew’s clients have included Cargill Food Production, Coca-Cola, Edwards Desserts, Estee Lauder Brands, Honda America, Johnson & Johnson, Mrs. Smith’s Pies, Green Giant, Target and Verizon Wireless.

Michelle has served as an Adjunct Professor at the University of Saint Thomas, regularly teaching the course “Social Media in Advertising and Public Relations.” In 2016, she joined the faculty of the University of Minnesota, Strategic Communication Master’s program where she teaches the master’s level course “Integrating Strategic Communications Across Media.”


meet stephanie

digital & social media strategist and partner

Stephanie is a digitally savvy strategist who connects the dots between digital media and business goals. Skilled at developing, implementing, and managing social and digital strategies for both large and small companies, the impact of her work is immediate.

With broad and deep experience, Stephanie has worked across many categories and clients including Cargill Food Processing, Cargill Salt, Red Wing Shoes, and The Children’s Hospital of Richmond, Virginia. Strategic thinking and a deep knowledge of social media, content planning, and analytics are among the core skills she brings to the table.

Clients love working with Stephanie. That’s because she has a passion for helping them advance. She regularly synthesizes trends and cases that advance their digital and social efforts. These trends and cases have been the basis for coaching Burt’s Bees and Aveda.

Stephanie lives in the Twin Cities with her husband Brody and their dog Nox. She earned a Bachelor of Arts degree in Strategic Communications from the School of Journalism at the University of Minnesota.


MVP collaborators

most valuable people

Brew’s Controller and Chief of Keeping-Financial-Things-in-Order.

Visionary Chief Financial Officer, he’s secretly a Behavioral Economics guru as a bonus.

A rare combination of business acumen and creative thinking, we work with Eric to help organizations leverage the intersection of two critical business practices – sustainability and marketing.

This Senior Account Manager has a killer combination: likable and strategic.

An ambitious Project Manager with an agenda.

Seriously organized and detail-oriented, this Media Planner thrives on complexity.

Media Buyer who prides herself on winning any negotiation.

Skilled in modern media formats, your content is in good hands with this Interactive Designer.

You’re sure to know the advertising campaigns from this Creative Director and Art Director.

A Swiss Army Knife in the form of a Digital and Print Designer.

We call this Web Developer our code-whisperer because he makes any project sing.

An award-winning Creative Director and extremely versatile Copywriter.

This Copywriter brings his elegant, yet simple voice to big brain projects.

Puts the user in every User Experience Design.

This Motion Graphics Design can really make your ideas move.

His tenure in audio and high-tech studio are just a few reasons why we have him on speed dial for our clients who need radio.

A career’s worth of commercial production makes this broadcast producer our resident expert in video production.

The Photographer you wished you chose for your last shoot.

Nationally renowned Graphic Designer who lives and breathes style.

Chef turned Food Stylist; she travels with a blowtorch.

This Front End Developer has a design background that will make you smile.

This Technical Writer enjoys even the most complicated technical writing projects.

This Technical Writer has extensive B2B experience across multiple industries.

Primary and Secondary Researcher, he brings out our inner geek.